marketing analyst

What skills are required for a Marketing Analyst in Email Marketing?

A Marketing Analyst needs a combination of technical and analytical skills. Key skills include:
- Proficiency in data analysis tools such as Excel, SQL, and data visualization software.
- Understanding of email marketing metrics like open rates, click-through rates, conversion rates, and bounce rates.
- Knowledge of A/B testing to compare different versions of email campaigns.
- Familiarity with email marketing platforms such as MailChimp, HubSpot, and Salesforce.
- Excellent communication skills to present findings and recommendations to stakeholders.

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