What skills are required for a Marketing Analyst in Email Marketing?
A Marketing Analyst needs a combination of technical and analytical skills. Key skills include: - Proficiency in data analysis tools such as Excel, SQL, and data visualization software. - Understanding of email marketing metrics like open rates, click-through rates, conversion rates, and bounce rates. - Knowledge of A/B testing to compare different versions of email campaigns. - Familiarity with email marketing platforms such as MailChimp, HubSpot, and Salesforce. - Excellent communication skills to present findings and recommendations to stakeholders.