An effective email developer should have a diverse skill set, including:
Proficiency in HTML and CSS: Essential for the structural and stylistic components of emails. Understanding of Email Client Limitations: Knowledge of how different email clients render HTML and CSS. Experience with Responsive Design: Ensuring emails look great on both desktop and mobile devices. Familiarity with Email Testing Tools: Tools like Litmus or Email on Acid to test emails across multiple clients. Knowledge of Accessibility Standards: Ensuring emails are accessible to all users, including those with disabilities.