Email marketing experts typically have a diverse skill set that includes:
Content creation: Crafting compelling subject lines and email content that resonates with the target audience. Segmentation: Dividing the email list into specific groups based on demographics, behavior, or preferences. A/B testing: Conducting experiments to determine the most effective elements of an email campaign. Analytics: Measuring and analyzing key metrics such as open rates, click-through rates, and conversion rates. Email deliverability: Ensuring emails land in the inbox rather than the spam folder.