Email marketing experts have a diverse skill set that includes:
- Content Creation: Crafting compelling and engaging emails. - Data Analysis: Interpreting campaign performance and making data-driven decisions. - Segmentation: Dividing the email list into targeted groups for personalized messaging. - A/B Testing: Running tests to determine the most effective email elements. - Deliverability: Ensuring that emails reach the inbox and avoid spam filters. - Automation: Setting up automated email sequences for consistent communication.