Technical Proficiency: Familiarity with email marketing software like Mailchimp, HubSpot, or ActiveCampaign is essential. Data Analysis: Ability to analyze campaign performance metrics and adjust strategies accordingly. Content Creation: Skills in writing compelling email copy and designing visually appealing email templates. Segmentation: Expertise in dividing email lists into targeted segments for personalized marketing. A/B Testing: Knowledge of A/B testing techniques to optimize subject lines, content, and send times.