Conducting a list audit involves several key steps:
1. Analyze Engagement Metrics
Start by analyzing your
engagement metrics such as open rates, click-through rates, and conversion rates. Identify subscribers who have not engaged with your emails for a certain period (e.g., six months) and categorize them as inactive.
2. Validate Email Addresses
Use
email validation tools to check the validity of email addresses in your list. This helps in identifying and removing invalid or risky email addresses that could harm your deliverability.
3. Segment Your List
Segment your subscriber list based on various criteria such as engagement levels, demographics, purchase history, etc. This allows for more targeted and personalized email campaigns, which can improve engagement and conversion rates.
4. Re-engage Inactive Subscribers
For subscribers identified as inactive, send a
re-engagement campaign to win them back. Offer special incentives, exclusive content, or simply ask for their preferences. If they still do not engage, consider removing them from your list.
5. Review Consent and Preferences
Ensure that you have proper consent for all your subscribers. Review opt-in preferences and make sure your list is up-to-date with any changes. This is particularly important for
compliance with regulations like GDPR.
6. Clean and Update Data
Regularly clean your list by removing duplicates, correcting typos, and updating outdated information. This helps in maintaining a high level of data accuracy.