What Steps are Involved in a Re-engagement Workflow?
A re-engagement workflow typically involves several steps:
1. Identify Inactive Subscribers: Use your email marketing platform to segment subscribers who haven't opened or clicked on your emails within a specific timeframe. 2. Send a Friendly Reminder: The first email should be a gentle nudge, reminding them about the value they get from being on your list. 3. Offer an Incentive: The second email could include a special offer, discount, or exclusive content to entice them back. 4. Ask for Feedback: If the subscriber still doesn't engage, send an email asking for feedback on why they have become inactive. 5. Last Chance Email: Inform them that they'll be removed from the list if they don’t respond. This creates a sense of urgency. 6. Remove Inactive Subscribers: If there’s no response even after the last chance email, it's time to remove them from your list to maintain its quality.