Here are the steps involved in cleaning your email list:
Identify Inactive Subscribers: Use metrics like open rates and click-through rates to find inactive users. Send Re-engagement Campaigns: Before removing inactive subscribers, try to re-engage them with a special campaign. Remove Hard Bounces: Immediately remove email addresses that result in hard bounces. Segment Your List: Segment your list into active and inactive subscribers to better target your campaigns. Use Email Verification Tools: Use tools to verify email addresses and remove invalid ones.