What Steps are Involved in Maintaining an Email List?
Maintaining an email list involves several key steps:
Regularly removing inactive subscribers: Identify and remove email addresses that havenât engaged with your emails over a specified period. Verifying email addresses: Use email verification tools to ensure that the addresses on your list are valid. Segmenting your list: Divide your list into smaller, targeted segments based on criteria like behavior, demographics, and purchase history. Updating subscriber information: Keep your subscriber information up-to-date by allowing them to update their preferences and details. Conducting re-engagement campaigns: Send special campaigns to inactive subscribers to try and win them back before removing them from your list.