Email marketers can take several steps to address climate change and its impact on their campaigns:
Segment your audience based on geographical locations to tailor messages according to local weather conditions and events. Use email marketing to promote environmentally friendly products or sustainability initiatives undertaken by your brand. Optimize email campaigns for mobile devices, especially in regions prone to extreme weather, where people might rely on their smartphones for internet access. Collaborate with environmental organizations to create content that educates your audience about climate change.