What Steps Can You Take to Address Negative Trends?
Once you've identified negative trends, the next step is to take corrective action. Start by analyzing your [email content]() to see if it aligns with subscriber interests. Consider segmenting your email list to send more targeted and relevant content. Additionally, review your [subject lines]() and [preheader text]() to ensure they are compelling and engaging. Don’t forget to also check your [email deliverability]() and ensure that your emails are reaching the inbox.