What Steps Should Email Marketers Take to Comply with COPPA?
1. Post a Privacy Policy: Ensure that your website has a clear and comprehensive privacy policy that explains your information practices for children.
2. Parental Consent: Obtain verifiable parental consent before collecting, using, or disclosing personal information from children under 13. Methods can include obtaining consent via email coupled with additional steps to ensure the person providing consent is the parent.
3. Data Minimization: Collect only the information necessary for the activity. Avoid collecting unnecessary personal data from children.
4. Direct Notices to Parents: Send a direct notice to parents outlining your data collection practices and how they can review or delete their child's information.
5. Security Measures: Implement reasonable security measures to protect the confidentiality, security, and integrity of the personal information collected from children.
6. Regular Audits: Conduct regular audits of your data collection and usage practices to ensure ongoing compliance with COPPA.