What Strategies Can Be Adopted for Sustainable Email Campaigns?
Optimize Send Frequency: Analyze engagement metrics to determine the optimal frequency for sending emails, avoiding unnecessary sends. Use Efficient Design: Simplify email design to reduce load times and data usage. Avoid using heavy graphics and animations. Implement Lifecycle Campaigns: Use automated workflows that send emails based on user actions, reducing the need for mass sends. Choose Eco-friendly Providers: Partner with email service providers that prioritize sustainability and renewable energy.