What Strategies Do You Use to Improve Open and Click-Through Rates?
Improving open and click-through rates involves a mix of strategies. Crafting engaging subject lines and preview texts is crucial for open rates. For click-through rates, I focus on providing valuable and relevant content, using clear and compelling calls-to-action (CTAs), and ensuring that emails are mobile-friendly. Segmenting the audience and personalizing emails based on user behavior and preferences also play a vital role.