While capturing emails is essential, there are some practices to avoid:
Don't Spam: Avoid using spammy tactics like misleading headlines or excessive pop-ups. Don't Buy Lists: Purchasing email lists can lead to low engagement rates and potential legal issues. Don't Ignore Privacy: Always comply with privacy laws like GDPR and ensure you have consent from subscribers. Don't Overwhelm: Too many requests for information can deter potential subscribers. Keep forms simple and straightforward.