1. Vague Language Avoid using vague terms like “Click Here” or “Submit.” These don’t provide a clear action or incentive and can confuse the reader.
2. Overloading with CTAs While it’s okay to have multiple CTAs in longer emails, don’t overdo it. Too many CTAs can overwhelm the reader and dilute the main message. Stick to one primary action you want your audience to take.
3. Ignoring Mobile Users Ensure your CTAs are mobile-friendly. A significant portion of readers will open your emails on their mobile devices. Make sure buttons are large enough to be clicked easily on a small screen.