If you notice a drop in performance, take the following steps:
Identify the Issue: Use your monitoring tools to pinpoint the problem, whether it’s a high bounce rate, spam complaints, or blacklisting. Clean Your Email List: Remove inactive or invalid email addresses to reduce bounce rates and spam complaints. Review Your Content: Ensure your emails are relevant, valuable, and comply with CAN-SPAM Act guidelines. Warm Up Your IP: Gradually increase your sending volume to build a good sender reputation. Contact ISPs: If blacklisted, reach out to the relevant ISPs to request removal.