Receiving a bounce rate alert is a signal that you need to take immediate action. Here are the steps you should follow:
Analyze the Bounce Data: Identify whether the bounces are hard or soft. This will help you understand the root cause. Clean Your Email List: Remove invalid email addresses to reduce hard bounces. Monitor Email Content: Sometimes, certain words or phrases can trigger spam filters, leading to bounces. Check with Your ESP: If you see a sudden spike in bounce rates, contact your ESP to ensure there are no issues on their end.