net promoter scores (nps)

What to Do with NPS Data?

Once you have collected NPS data, it's crucial to analyze and act on it. Here are some steps to take:
Segment your audience: Identify Promoters, Passives, and Detractors and tailor your email marketing strategies accordingly.
Follow up: Reach out to Detractors to understand their pain points and to Promoters to encourage advocacy.
Iterate and improve: Use the feedback to continually improve your email content, design, and overall strategy.

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