Optimization is about making informed adjustments to improve your campaign's performance. Here are key elements to optimize:
Subject Lines: Craft compelling and relevant subject lines to increase open rates. Email Copy: Ensure your content is engaging, clear, and aligns with your brand voice. Design and Layout: Create visually appealing emails that are easy to read and navigate. Call-to-Action (CTA): Use clear and persuasive CTAs to guide recipients towards the desired action. Personalization: Tailor your emails to address individual recipientâs interests and behaviors. Send Times: Experiment with different send times to determine when your audience is most likely to engage with your emails.