There are several elements that you should focus on when testing your email automation:
Trigger Events: Ensure that emails are being sent at the right trigger points, such as user sign-ups, abandoned carts, or specific actions within your application. Segmentation: Verify that your emails are being sent to the correct segments of your audience. This includes checking demographic, behavioral, and engagement-based segments. Content Accuracy: Double-check that the text, images, and links within your emails are accurate and functional. Personalization: Ensure that dynamic content, such as the recipientâs name or personalized recommendations, is correctly displayed. Deliverability: Test to confirm that your emails are not being marked as spam and are successfully reaching your subscribersâ inboxes. Performance Metrics: Track key performance indicators (KPIs) like open rates, click-through rates, and conversion rates to evaluate the success of your automation.