What Tools Can Help in Monitoring Email Marketing Costs?
Several tools can assist in monitoring your email marketing expenses:
Google Analytics: This free tool can be integrated with your email campaigns to track conversions and calculate ROI. HubSpot: Offers comprehensive marketing analytics, including cost tracking and ROI calculations. Mailchimp: Provides built-in analytics that can help you understand the cost-effectiveness of your email campaigns. Excel or Google Sheets: Simple yet effective for maintaining detailed records of your expenditures.