Several tools can assist you in tracking your email marketing goals:
1. Email Service Providers (ESPs): Most ESPs like Mailchimp, Constant Contact, and Sendinblue offer built-in analytics to track open rates, CTRs, and conversions.
2. Google Analytics: By integrating Google Analytics with your email campaigns, you can gain deeper insights into how recipients interact with your website after clicking through an email.
3. CRM Systems: Customer Relationship Management systems can help track customer interactions and measure the impact of your email campaigns on sales and customer retention.