What Type of Content Should Be Included in Emails for SEO Benefits?
To gain SEO benefits from email marketing, the content of your emails should be both engaging and valuable. Include links to high-quality content such as blog posts, case studies, whitepapers, and other resources that are likely to attract and retain users on your site. Additionally, using optimized keywords in your email content and subject lines can help in enhancing your search engine visibility indirectly by increasing user engagement.