There are several types of alarms in email marketing, each serving a different purpose. Some of the most common include:
Deliverability Alarms: Notify you of issues related to email delivery such as high bounce rates or emails being marked as spam. Engagement Alarms: Alert you to low open rates, click-through rates, or other engagement metrics. Technical Alarms: Indicate problems with your email marketing platform, such as API failures or server downtimes. Compliance Alarms: Ensure that your campaigns adhere to regulations like GDPR or CAN-SPAM.