What Types of Content Work Best in Re-engagement Campaigns?
The content you use in re-engagement campaigns should be compelling and provide value to the subscriber. Consider the following types of content: - Special Offers or Discounts: Providing exclusive discounts or offers can entice inactive subscribers to re-engage with your brand. - Surveys and Feedback Requests: Asking for feedback or conducting surveys can show subscribers that you value their opinions and are willing to improve based on their suggestions. - Personalized Recommendations: Use past behavior and preferences to recommend products or services that might interest them. - Updates and Announcements: Inform subscribers about new products, services, or updates that might spark their interest.