What Types of CRM Data are Useful in Email Marketing?
Several types of CRM data can be incredibly useful for email marketing, including:
Contact Information: Basic details like name, email address, and phone number. Demographic Data: Age, gender, location, and other demographic details. Behavioral Data: Information on how customers interact with your website, emails, and other marketing materials. Transactional Data: Purchase history, average order value, and frequency of purchases. Engagement Data: Open rates, click-through rates, and other metrics that show how recipients engage with your emails.