What Types of Data are Stored in Email Marketing Repositories?
Several types of data are stored in email marketing repositories, including:
Contact Information: Names, email addresses, phone numbers, and postal addresses of subscribers. Behavioral Data: Information on how subscribers interact with emails, such as open rates, click-through rates, and conversion rates. Preferences: Subscriber preferences for email frequency, content types, and topics of interest. Purchase History: Records of past purchases and transaction values.