What Types of Data Can Be Used To Understand Purchasing Habits?
Various types of data can be leveraged to understand purchasing habits, including:
Purchase History: Previous transactions can provide insights into what types of products a customer is interested in. Browsing Behavior: Tracking what pages a customer visits can give clues about their interests. Email Engagement: Metrics such as open rates and click-through rates can help gauge what types of content resonate with your audience. Demographic Information: Age, gender, and location can also influence purchasing habits.