ignoring the data:

What Types of Data Should Marketers Pay Attention To?


Open Rates - Indicates how many recipients opened the email.
Click-Through Rates - Shows how many recipients clicked on links within the email.
Conversion Rates - Measures how many recipients completed a desired action.
Bounce Rates - Reveals how many emails were not successfully delivered.
Unsubscribe Rates - Indicates how many recipients opted out of the mailing list.

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