To make the most of your email marketing efforts, it's essential to collect a variety of data types, including:
Demographic Data: Age, gender, location, and other demographic information help segment your audience for targeted messaging. Behavioral Data: Track user interactions such as open rates, click-through rates, and purchase history to understand engagement levels. Preference Data: Collect information on user preferences regarding content types, email frequency, and product interests. Transactional Data: Analyze past purchases and spending patterns to tailor product recommendations and offers.