Fitbit sends various types of emails to keep their audience engaged:
Welcome Emails: Sent when a user first signs up or purchases a product, these emails help set up the user's device and offer tips for getting started. Promotional Emails: These include discounts, special offers, and notifications about sales events. Product Updates: Inform users about new features, software updates, or new products. Educational Content: Health and fitness tips, workout ideas, and motivational content to keep users engaged with their fitness goals. Re-engagement Emails: Target users who have become inactive to bring them back to using Fitbit products and services.