What Types of Emails Should eCommerce Businesses Send?
eCommerce businesses can utilize various types of email campaigns to engage their audience:
Welcome Emails: These are sent to new subscribers to introduce them to your brand. Promotional Emails: These include special offers, discounts, and sales announcements. Transactional Emails: These are triggered by customer actions, such as order confirmations and shipping notifications. Abandoned Cart Emails: These remind customers to complete their purchases if they leave items in their shopping cart. Re-engagement Emails: These aim to re-engage inactive subscribers and bring them back to your site.