online marketplaces

What Types of Emails Should Online Marketplaces Send?

There are several types of emails that online marketplaces should consider sending to keep their audience engaged:
Welcome Emails: Send a welcome email to new subscribers, thanking them for joining and offering a special discount.
Promotional Emails: Inform subscribers about ongoing promotions, sales, and special events.
Product Recommendations: Use data-driven insights to send personalized product suggestions based on browsing and purchase history.
Cart Abandonment Emails: Remind users to complete their purchase if they have left items in their cart.
Review Requests: Encourage customers to leave reviews after a purchase to build trust and credibility.

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