Your nurture sequence should include a variety of email types to keep your audience engaged and informed:
Welcome Emails: Introduce your brand and set expectations for future communications. Educational Content: Provide valuable information through how-to guides, tutorials, and industry insights. Case Studies and Testimonials: Showcase real-life examples of how your product or service has helped others. Product Updates: Keep your audience informed about new features, products, or services. Promotional Offers: Encourage conversions with exclusive discounts, free trials, or limited-time offers. Re-engagement Emails: Reach out to inactive subscribers with special incentives or personalized content.