What Types of Questions Should Be Included in Content Surveys?
To gain meaningful insights, it's essential to ask the right questions. Here are some types of questions to consider:
Rating Questions: Ask subscribers to rate specific content pieces or emails on a scale (e.g., 1 to 5). Multiple Choice Questions: Offer several options for subscribers to choose from, helping to identify preferences. Open-Ended Questions: Allow subscribers to provide detailed feedback in their own words. Frequency Questions: Inquire about how often subscribers would like to receive emails or specific types of content.