There are several types of tests you can conduct in email marketing, including:
A/B Testing: This involves sending two variations of an email to different segments of your audience to see which performs better. Multivariate Testing: This is more complex and involves testing multiple variables simultaneously to determine the best combination. Subject Line Testing: Focuses on finding the most effective subject line to increase open rates. Content Testing: Tests different types of content, such as images, text, and CTAs, to see which elements drive the most engagement. Timing Tests: Determines the optimal time and day to send emails for maximum impact.