What Words Should Be Used in the Call-To-Action (CTA)?
Your Call-To-Action (CTA) is vital for driving conversions. Use clear, concise, and direct words that tell the recipient exactly what you want them to do. Phrases like "Buy Now", "Learn More", or "Get Started" are effective. Adding urgency with words like "Today" or "Limited Time" can also boost response rates. Ensure your CTA stands out visually and is easy to find within the email.