There are several scenarios where silencing might be beneficial:
Email Fatigue: If your subscribers are showing signs of email fatigue, such as decreased open rates and click-through rates, it may be time to silence them temporarily. Inactive Subscribers: If certain subscribers have not engaged with your emails for an extended period, consider silencing them until you can re-engage them through other means. Seasonal Campaigns: During non-peak seasons, you might want to silence certain segments to avoid overwhelming them with irrelevant content.