launch announcements

When Should You Send Launch Announcement Emails?

Timing is crucial for launch announcements. Ideally, you should send a series of emails leading up to the launch date. Consider the following timeline:
Teaser Email: Send 1-2 weeks before the launch to build anticipation.
Launch Day Email: Send on the day of the launch to announce the new offering.
Follow-Up Email: Send a few days after the launch to remind subscribers and encourage action.

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