The timing of update offers can significantly impact their effectiveness. Ideally, you should send them: - When you launch a new product or service: This is the most obvious time to send an update offer. People love new things, and a well-timed email can generate buzz and sales. - During special events or holidays: Leverage special occasions to introduce updates or limited-time offers. - When you have a significant improvement or feature update: This is particularly relevant for software or SaaS companies that regularly roll out new features. - After a customer milestone: Celebrate customer anniversaries or significant usage milestones with exclusive update offers.