Bold text is best used to draw attention to the most important parts of your email. This could include:
Headlines and Subheadings: Make your headlines and subheadings stand out to improve the structure of your email. Calls to Action (CTAs): Emphasize your CTAs to encourage readers to take action. Key Statistics or Data: Highlight important numbers or facts to make them more noticeable. Special Offers and Discounts: Ensure promotional offers are easily visible to capture interest.