Timing is crucial in holiday email marketing. Start early to build anticipation and give your audience time to plan their purchases. A common strategy is to begin your holiday campaigns at least a month in advance. For major holidays like Christmas, you can start as early as October. Additionally, don't forget to send follow-up emails and last-minute reminders to capture late shoppers. An optimal sending schedule might include:
Teaser Emails: Sent 4-6 weeks before the holiday. Main Campaign Emails: Sent 2-4 weeks before the holiday. Last-Minute Reminders: Sent 1 week before the holiday. Post-Holiday Emails: Sent immediately after the holiday for clearance sales.