Keywords should be strategically placed in different parts of your email to maximize their effectiveness. Here are some key areas where you should include keywords:
Subject Line: This is the most crucial part as it determines whether the email will be opened. Make sure to include a primary keyword here. Preheader Text: This text appears next to the subject line and should also contain relevant keywords to entice the reader. Body Content: Incorporate keywords naturally within the email body to keep the reader engaged. Call-to-Action (CTA): Your CTA buttons or links should also contain keywords to encourage clicks.