Where Should You Feature Reviews and Testimonials in Your Emails?
Positioning is key when featuring reviews and testimonials in your emails. Here are some strategic spots:
1. Email Header: A compelling testimonial in the header can immediately capture attention. 2. Body Content: Integrate reviews within the main content to support your message. 3. Call-to-Action (CTA): Place a testimonial near your CTA to reinforce the decision to click.