Where Should You Place Buttons and CTAs in an Email?
Placement is key to the effectiveness of buttons and CTAs. They should be placed in a logical sequence that follows the flow of the email content. Common placements include:
Above the Fold: Placing a CTA where it is visible without scrolling can capture immediate attention. Middle of the Content: If your email is long, placing a CTA in the middle can remind readers of the action you want them to take. li> At the End: A CTA at the end serves as a final nudge after the recipient has read through the email content.