Placement of your CTAs can significantly impact their effectiveness. Here are some strategic locations:
Above the Fold Placing a CTA near the top of your email ensures that it's visible without the recipient needing to scroll down. This can be especially effective for mobile users.
Within the Content Embedding your CTA within the content can make it feel more natural and less like a hard sell. This approach works well for educational or informative emails.
At the End of the Email A CTA at the end of your email serves as a final prompt for readers who have engaged with your content. This is often used in newsletters or long-form content.