Several key metrics in email marketing can benefit from customized thresholds:
Open Rate: The percentage of recipients who open an email. Setting a threshold helps track engagement. Click-Through Rate (CTR): The percentage of email recipients who clicked on one or more links. This indicates the effectiveness of the email’s content. Conversion Rate: The percentage of recipients who completed a desired action. Thresholds help measure ROI. Bounce Rate: The percentage of emails that could not be delivered. Monitoring this helps maintain a healthy email list. Unsubscribe Rate: The percentage of recipients who opt out. High rates might indicate content issues.