Several key metrics are essential for effective email marketing analytics:
Open Rate: The percentage of recipients who open your email. This metric indicates the effectiveness of your subject lines. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. This measures the engagement and relevance of your content. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. This metric evaluates the success of your email in driving conversions. Bounce Rate: The percentage of emails that could not be delivered. A high bounce rate can indicate issues with your email list quality. Unsubscribe Rate: The percentage of recipients who opt out of your email list. Monitoring this metric helps you understand if your content is resonating with your audience.