Maintaining backup copies in email marketing is essential for several reasons:
Data Recovery: In case of system failures or data corruption, backups allow you to restore your email campaigns quickly. Compliance: Regulatory frameworks like GDPR may require you to keep records of communications for a specified period. Security: Backups can help mitigate the impact of cyber-attacks, ensuring your data is not permanently lost. Efficiency: Quickly restore previous versions of your campaigns without having to recreate them from scratch.